Menu

Search retargeting

Capture the intent from search and apply it to the power of display - desktop web, mobile web, and Facebook

Why search retargeting is effective?

Convert more prospects, more often
Through targetable data and proven technology, Adlogica captures intent from search and applies it to the reach and targeting power of display. Search retargeting allows marketers to further engage consumers and drive them deeper into the funnel based on intent indicators.

Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform.

How it works

  • Step 1 “cheap car insurance”
  • Step 2 AdSavvy collects user and search intent data through a pixel on your site.
  • Step 3 We show highly personalized, dynamic ads to users that do not convert during the initial site visit.
  • Step 4 The user clicks through the ad, reaches a tailored landing page, and then converts.

Benefits of search retargeting

Cross device targeting

Convert more prospects

Search retargeting is a strategy focused on reaching consumers earlier in the funnel after they have declared intent.
There is a tremendous amount of value in using search data for audience extension and new customer acquisition.

Reach

New, high intent audiences

Search retargeting is the truest form of scalable audience targeting for display advertising. Search data enables marketers to expand audiences beyond visitors to their own and operated properties.

Performance

Lower acquisition costs

Search engine marketing runs up high costs for competitive keywords. With search retargeting, marketers drive more conversions from SEM and SEO traffic thus reducing their customer acquisition costs.

Get more conversions

No upfront risk and no commitment. Try Adsavvy for Free.
Have questions? Get in touch with our sales team.

Get started now

Why AdSavvy

Got questions? Let's Talk

Call 1-888-4728895